Books that influenced me
Heather Andrew CEO, Neuro-Insight
Heather has 30 years' experience in market research and media strategy. Previous roles include marketing director for part of Nestlé and marketing/strategy consultant for PwC.
She has worked in neuro-marketing for over ten years, and is a founder of Neuro-Insight UK, the market research company that uses brain imaging technology to measure how the brain responds to communications.
1. Offensive Marketing: An Action Guide to Gaining the Offensive in Business
By Hugh Davidson Published by Routledge, 2003
This is one of the first marketing books I read, but its principles...