Point of View: Ad blocking's wake-up call

This article talks about the industry-wide concern about ad blocking, and why it is on the rise.

Point of View: Ad blocking's wake-up call

William Ratcliffe

During the past few months there has been a spike in ad-blocking articles. Faris Yakob talks about Adblocalypse and Shelly Palmer calls digital display ads the root of ad evil. In Forbes, Brian O'Kelley, CEO of AppNexus, suggests that "ad blocking may very well be the big internet story of 2016".

Scott Cunningham, senior vice president of technology and ad operations at IAB and general manager of the IAB Tech Lab, admits: "We messed up. As technologists, tasked with delivering content and services to users, we lost track of...

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