Social Insight: who is the audience on social media?
Jessica OwensFACE
A shift in social media marketing research towards understanding who is talking (and listening), and adopting a people-centric model that brings companies closer to their customers as real people, is giving brands the confidence to use social data as a source of fundamental customer insight.
Who are you talking to in social media? It's a deceptively simple question – but also the biggest contemporary challenge in social media insight.
In this article I want to outline a shift in thinking in social media marketing research: a move from...