Research like journalists to tell better real-time stories

This article describes a new way of working with data through a platform, Hub, that helps marketers apply journalistic editing skills to the available data, creating real-time brand storytelling which makes marketing more responsive, proactive, and personally targeted.

Research like journalists to tell better real-time stories

Vanella JacksonHall & Partners

A new platform called The Hub is helping marketers apply journalistic editing skills to the available data, to create real-time brand storytelling which allows marketing to become more responsive, proactive and personally targeted.

Advertising research

This article is part of a collection of articles on advertising research. Read more.

For an industry that prides itself on a meticulous approach to constructing insights, we must face up to a disturbing new reality. Unless we change the way we work, we'll be mired in a potentially fatal...

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