Mobile data & retail strategy: Insights from Singapore's shopping malls

This article investigates the shopping behaviour of visitors to five of Singapore’s most popular shopping malls and provides segmented insights into Singaporean’s retail habits.

Mobile data & retail strategy: Insights from Singapore's shopping malls

Smriti Kataria Near.co

Executive Summary

Singapore may be a small country, but its inhabitants enjoy one of the most digitally advanced infrastructures in the world. With a frequency of 85 percent, Singapore has the highest smartphone penetration globally. As home to one of the most digitally-savvy populations, mobiles are currently the number one medium in Singapore.

According to a Connected Life Study, in 2015, the average individual (age 16-30) spent 3.4 hours each day on their mobile devices. This is equivalent to a total of 24 hours a...

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