In Top Gear: Women and Automotive Purchasing in South East Asia
Ankur Pujari DentsuAegis Singapore
Today, 1 in 3 women in the South East Asia region are in senior management roles, compared to the global average of 1 in 5. In fact women are deciding on more products for men than men themselves. 31% of Asian women are chief income earners and purchase 60% of traditionally male products.
Reports from...