In Top Gear: women and automotive purchasing in South East Asia

The following article covers the findings of in-depth research carried out across multiple Asian markets by SenseAsiaTM on women's paths to purchase in the automotive sector.

In Top Gear: Women and Automotive Purchasing in South East Asia

Ankur Pujari DentsuAegis Singapore

The following is a result of an in-depth research project on the automobile sector covering multiple key Asian markets carried out by Dentsu Asia's proprietary research: SenseAsiaTM.

Today, 1 in 3 women in the South East Asia region are in senior management roles, compared to the global average of 1 in 5. In fact women are deciding on more products for men than men themselves. 31% of Asian women are chief income earners and purchase 60% of traditionally male products.

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