Three tips for brands to connect with Australian parents
New technology, changing gender roles and a desire for “me time” means parenting in 2016 is complex.
To understand it better, Facebook IQ embarked on a multi-phased research study of 25- to 65-year-old parents of infants, toddlers and adolescents across the globe. This piece takes a look at the data from the Australian market.
The research paints a picture of parenthood that is as busy as it is rewarding. In between school dropoffs, sports practice and bedtime stories, parents carve out pockets of time for...