A Process for Developing an Optimal Model for Reducing Bias in Nonprobability Samples: The Quest for Accuracy Continues in Online Survey Research

This article explores several variables, other than traditional demographic ones, that could improve the accuracy of online survey research.
Research Quality

A Process for Developing an Optimal Model for Reducing Bias in Nonprobability Samples: The Quest for Accuracy Continues in Online Survey Research

George Terhanian, John Bremer, Jonathan Olmsted and Jiqiang Guo

The NPD Group

Editors' Note

In 2010, the Advertising Research Foundation (ARF) began a groundbreaking study—Foundations of Quality 2 (FoQ 2)—to explore and potentially identify practices, methodologies, and technologies to improve the accuracy of online survey research. Previous...

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