A Process for Developing an Optimal Model for Reducing Bias in Nonprobability Samples: The Quest for Accuracy Continues in Online Survey Research
George Terhanian, John Bremer, Jonathan Olmsted and Jiqiang Guo
The NPD Group
Editors' Note
In 2010, the Advertising Research Foundation (ARF) began a groundbreaking study—Foundations of Quality 2 (FoQ 2)—to explore and potentially identify practices, methodologies, and technologies to improve the accuracy of online survey research. Previous...