Drone Week: How blue-sky thinking led GE to livestreaming
Stephen WhitesideWarc
General Electric's enduring passion for digital technology finally has succeeded in transforming the idea of "blue-sky thinking" from a strategic cliché into the basis of a truly innovative marketing program.
Running in late July 2015, its "Drone Week" campaign kitted out several of the pesky flying machines with cameras, and used them to provide airborne, real-time tours of five different GE facilities. Interviews with on-the-ground experts put the dramatic views of turbines and locomotives into context. And all this material was broadcast instantly on Periscope, the livestreaming app...