Project Footprint: the enduring influence of newspapers
Emily BarleyWarc
"It was without doubt the most ambitious project we've attempted – it took over a year from start to finish, and involved collaboration with five companies," Sean Adams, head of commercial insight at publisher News UK, told the Future of Media Research conference audience, an event hosted by MediaTel in London in February 2016. "The project shows the enduring influence of newspapers in an increasingly digital world," he added.
Adams was outlining the project by News UK which had won the Grand Prix at MediaTel's Research Awardsearlier that...