How BECU beat the big banks
Jake Richardson
By increasing its brand visibility and focusing on its customers during and after the turmoil of the financial crisis beginning in 2008, the Boeing Employees' Credit Union (BECU) went from being a minor financial player in the state of Washington to taking on a leadership position.
And, as a result, BECU expects to possess more than one million members by the end of 2016 – up from 322,000 about 12 years ago – as it has become a brand that’s preferred over any number of financial institutions with longer pedigrees.
Stephen...