How US food brands have successfully relaunched

This report describes how US food brands have successfully relaunched.

This report describes how US food brands have successfully relaunched.

Food brands have relaunched for reasons including:

1. A way to reposition and appeal to a younger demographic

Food brands have recognized that a relaunch can be an effective way to reach younger audiences and increase market share. Repositioning allows established brands to reinvigorate their media strategy and introduce their products to a new generation of consumers.

2. An opportunity to adopt different communication strategies

A relaunch often motivates food brands to diversify their communication methods and challenge customer perceptions. Social media gives brands a platform to develop...

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