How EMEA food brands have successfully relaunched

This report describes how EMEA food brands have successfully relaunched.

This report describes how EMEA food brands have successfully relaunched.

Food brands have relaunched for reasons including:

1. A chance to build upon a rich heritage

A brand relaunch does not have to mean a break from the past. By embracing a long history, an established brand can rekindle an emotional connection with consumers and reassure younger audiences of its provenance.

2. A way to introduce a single, consistent marketing message

A relaunch encourages brands to re-evaluate their media plans and develop new strategies. Simple creative ideas, which leverage local insights, can transcend markets, unify marketing teams and...

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