New Zealand Transport Agency: Tinnyvision

This case study describes a Snapchat campaign by the government of New Zealand to advise young people from driving whilst under the influence of marijuana.

New Zealand Transport Agency: Tinnyvision

Summary of campaign:

Around 50,000 young Kiwis admit to driving stoned. They don't want to hear that marijuana slows reactions and makes driving dangerous. And when they hear it from the government, they tune out immediately. The NZTA needed to get them interested and invested so that they would actually consider the message.

Enter Tinnyvision, a group of young Kiwi guys Snapchatting their stoner sessions.

Add them and they'll send you snaps. Watch them then they're gone. No incriminating evidence.

Tinnyvision got the attention of 10,000 hard-to-reach young people. 98% spent the whole day with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands