Visa closes the product/marketing gap

This event report outlines how Visa, the financial services group, is responding as the gap closes between where its products are used and marketing messages are consumed.

Visa closes the product/marketing gap

Stephen WhitesideWarc

Visa processes millions of data points every day in its role as a credit-card provider, retail partner and blue-chip marketer.

And according to Lara Hood Balazs – the company's SVP/Head of North America Marketing – a common thread increasingly underpins the figures delivered by consumer engagements with merchants and media alike. And that connection hints at the growing convergence between the digital and physical worlds.

"At Visa, we think about it on two fronts. One is marketing – and all of us are seeing things go from physical to digital. So, where...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands