Rip Curl: Rip Curl Search GPS

This case study describes how Rip Curl, the world's leading surf brand, created a world-first waterproof GPS and surfing app to bring surfing into the connected age and improve its brand credibility.

Rip Curl: Rip Curl Search GPS

Aden Hepburn and Frank Martelli

Campaign details

Brand owner: Rip CurlLead agency: VML AustraliaBrand: Rip CurlCountry: GlobalIndustry: Clothing & accessoriesChannels used: Earned media, buzz, Email marketing, Internet - general, Mobile & appsMedia budget: $500k - $1 million

Executive Summary

Each day, millions of surfers around the world paddle out into the water, waiting patiently, often for hours, just to catch the perfect wave. And then, in a moment… it's gone.

Rip Curl is the world's number-one surf brand, priding itself upon...

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