View from Brazil: land of football, beaches and alternative ways to pay

This article describes how Brazil has embraced e-commerce and explains what cultural traits marketers should be aware of to take advantage of this immense potential market.

View from Brazil: land of football, beaches and alternative ways to pay

Ralf OhlhausenPPRO Group

Brazil has taken to e-commerce, but international retailers need to accept local payment methods.

In 2015, 36.1 million of Brazil's 200 million population will have purchased products online. While this is a low percentage by European standards, it still means it has more online shoppers than Benelux and the Nordics combined.

Famous for its world-class footballers and six-foot supermodels, Brazil can also boast of being the largest e-commerce market in Latin America, and it's anticipated it will be quite some time before it relinquishes...

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