Should companies be creators on YouTube?

This article explores the different ways in which brands can engage with YouTube and the potential pros and cons of each approach.

Should companies be creators on YouTube?

Julian SaundersJoined Up Company

YouTube has become the 'everything' channel. With massive viewership and an ever-growing range of material, it is tempting for brands to get in on the action. But, it isn't easy. This article provides a useful framework for considering whether or not to try it

Four hundred hours of video are uploaded to YouTube every minute and it has over a billion users. Ninety-nine per cent of young people (aged 16-25) online in the UK say they use YouTube. The average viewer watches 191 videos and eight hours of YouTube...

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