Five things every modern marketer knows about famous, five-star marketing
Tom Ewing BrainJuicer LabsOrlando Wood BrainJuicer LabsJohn Kearon BrainJuicer Group
(The whole of behavioural science distilled to the five drivers of profitable brand growth)
Cartoons by Tom Fishburne, the Marketoonist
1. We think much less than we think we think
Fast feelings drive decisions, slow thinking rationalises the reasons.
With acknowledgement to Daniel Kahneman: Thinking, Fast and Slow
2. Those who tell the best stories rule the world
The human mind is a story processor, not a logic processor.
With acknowledgement to Jonathan Haidt:...