A digital lifeline for legacy brands
Dan DavisRed Route
Are Born-Digital brands creating the extinction event that finally seals the fate of today's brand dinosaurs, those 100-year-old businesses? Should every organisation now rush to Uber itself before it too is Ubered? Will the handful of tech and content providers who are fast ruling our lives take over our world?
Trendsetters and cool-hunters will have us believe it. The world's stock markets seem to have accepted it. While the self-styled masters of the universe – the rock-star coders and the data scientists – are busying themselves realising it. The harbingers...