Love at first sight? Conversations with consumers predict product success

This article describes new technologies and innovation used by research company GfK to embrace the shift in measuring and evaluating future market performance.

Love at first sight? Conversations with consumers predict product success

In today's experience economy, consumers are bombarded with new experiences every day -proposals for new products, new services, and new consumption models - to improve their lives. In a world that promises compelling experiences, fast-moving consumer goods (FMCG) brands struggle to deliver against these aspirations in a way that have a real effect on targets. The field of market research is slow to adopt the behaviors of the present, digital generation.

Traditional survey design remains exactly what it is - traditional. As researchers, many continue...

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