Love at first sight? Conversations with consumers predict product success
In today's experience economy, consumers are bombarded with new experiences every day -proposals for new products, new services, and new consumption models - to improve their lives. In a world that promises compelling experiences, fast-moving consumer goods (FMCG) brands struggle to deliver against these aspirations in a way that have a real effect on targets. The field of market research is slow to adopt the behaviors of the present, digital generation.
Traditional survey design remains exactly what it is - traditional. As researchers, many continue...