Cultural influence on the adoption of social networking sites

The main objective of this paper is to understand user interaction behaviour on social networking sites (SNS), and to investigate cultural influence on acceptance and use behaviour.
Alarcón-del-Amo et al.

Cultural influence on the adoption of social networking sites

María-del-Carmen Alarcón-del-Amo

Universitat Autònoma de Barcelona

Carlota Lorenzo-Romero and Miguel-Ángel Gómez-Borja

University of Castilla-La Mancha

Introduction

Social networking sites (SNS), such as the well-known Facebook, are a relatively recent internet phenomenon; nevertheless they are used by billions of people worldwide that have integrated SNS into their everyday life (Boyd & Ellison 2008). Many SNS aim at ...

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