Cultural influence on the adoption of social networking sites
María-del-Carmen Alarcón-del-Amo
Universitat Autònoma de Barcelona
Carlota Lorenzo-Romero and Miguel-Ángel Gómez-Borja
University of Castilla-La Mancha
Introduction
Social networking sites (SNS), such as the well-known Facebook, are a relatively recent internet phenomenon; nevertheless they are used by billions of people worldwide that have integrated SNS into their everyday life (Boyd & Ellison 2008). Many SNS aim at ...