Developing research skills in emerging economies - a dilemma

This Viewpoint looks at how market research skills can be developed in emerging economies and the challenges facing research in these distinct environments.
Viewpoint

Developing research skills in emerging economies – a dilemma

Phyllis Macfarlane

GfK

The market research industry in emerging economies has had to develop in very different circumstances from those faced 60-plus years ago when the industry was developed in the US and Europe. Clients and NGOs arrived relatively recently in these new markets with fully defined requirements and expected to be serviced more or less as they are in the ...

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