Ad Council: Love has no labels
Summary
Bias and discrimination are perhaps the most polarizing problems facing America today. Yet most Americans consider themselves unprejudiced and resist messages suggesting they are biased. We developed approachable creative that helped people recognize the biases they didn't know they had: An x-ray screen hid the identities of real people, as viewers filled in the blanks of what constituted friendship, love, and family. When the identities were revealed, so were individual biases, as each relationship spanned different religions, races, etc. In 6 months, the campaign achieved over 160 million video views and significantly shifted...