Lowe's #HyperMade: Re-invent "how to" at millennial speed

This case study shows how Lowe's, the American home-improvement retailer engaged new millennial customers with relevant content on relevant digital media.

Lowe's #HyperMade: Re-invent "how to" at millennial speed

Summary

Lowe's Home Improvement wanted to create a greater connection with new Millennial homeowners. Looking at quantitative tracking data and qualitative in-depth videos conducted online, we realized that to engage Millennials with the Lowe's brand, we needed to give them relevant content on their terms. So we reinvented a staple of the DIY-world— the How To Video. Using Instagram and time-lapse video, we created a new kind of How-To video aimed at Millennials in snackable, sharable social videos for the Instagram Set. This "HyperMade" series inspires Millennial DIY-ers to take on simple...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands