Reinventing marketing: How India will hack growth in 2016
Avinash Jhangiani Chief Innovation Officer, Digital Mobility, Omnicom Media Group India
In 2008, the number of devices connected to the Internet surpassed the number of people on Earth. And these devices are not just smartphones and tablets. They are everything around us - from smart televisions to interactive coke machines, from motivated running shoes to the interconnected cows, bananas and more.
In India, the smartphone continues its disruptive influence, but as the Internet of Things becomes more prevalent the impact of mobile reach is also poised to grow in the...