Avoiding common pitfalls: How to connect with Indian audiences online

This article offers practical tips for brands looking to expand their digital offerings in India, and tips on overcoming the main challenges of language and connectivity in the country.

Avoiding common pitfalls: How to connect with Indian audiences online

Four hundred million. The words don't seem to do the number justice. Four hundred million is roughly 6% of the world's population – and nearly (80%) the population of North America. Four hundred million is also, according to IAMAI, the number of internet-connected human beings in India as of the end of 2015, making India the 2nd largest internet nation in the world behind China.

Internet connectivity brings with it a wide variety of consequences and opportunities. It puts the vast majority of human knowledge at people's fingertips,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands