Amazon learns to love emotional advertising
Stephen Whiteside
Amazon is perhaps the ultimate transactional business, allowing ecommerce customers to order a huge range of products with the single press of a mouse, mobile keypad or physical "Dash" button.
With North American revenues growing by 25% to $63.7 billion in 2015 – and global totals hitting $107 billion – the company has continued to drive demand for its core dotcom platform while manufacturing a growing number of digital devices, now spanning smartphones, tablets, TV streaming sticks and its web-connected Echo speaker (Read more on #BaldwinBowl: Amazon's first Super Bowl ad...