Skittles: Rock. Paper. Skittles.
Campaign Summary
"The Rock. Paper. Skittles National Championship" took the classic game of Rock, Paper, Scissors, re-imagined it online with a playful Skittles spin on it. The online game motivated players to tear open their packs of Skittles and to hold one close to their mouth, a tantalizing way to drive brand consumption. The promotion was further enhanced by the emergence of a winner and national champion who would be awarded a $50,000 first prize and wear the uniquely designed Skittles dispenser Champion's Belt.
The Challenge
As part of an ongoing effort to drive both sales...