Adstats: UK adspend forecast

This article provides charts and statistics on UK adspend forecasts and predictions for 2016.

Adstats: UK adspend forecast

Total UK adspend is predicted to rise by 5.6% this year, following estimated growth of 6.1 % in 2015, according to the latest data from the Advertising Association/Warc UK Expenditure Report. Adspend is estimated to have reached £ 19.7bn in 2015, and is forecast to exceed £20bn for the first time this year. Within this, internet is expected to be the largest medium with spend of £9.1 bn, 35% of which will come from mobile ads. The data also shows the shift in the allocation of ad budgets as a result of the digital revolution. In...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands