Speed Read: Paid Attention

This Speed Read summarises the book 'Paid Attention: Innovative Advertising for a Digital World' by Faris Yakob, a guide to modern advertising ideas: what they are, why they are evolving and how to have them.

Speed Read: Paid Attention

Chris BinnsMediaCom

This speed read was originally published in Admap March 2016 issue.

This book provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, it maps advertising onto a wider analysis of culture

Paid Attention: Innovative Advertising for a Digital World by Faris Yakob is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. It is ideal for students and practitioners looking to get noticed in today's cluttered marketplace.

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