Grow brand value

This article sets out to prove that strong branding is a determining factor for brand value growth and that the highest-value growth is achieved when good advertising and strong branding are successfully combined.

Grow brand value

Claire HolmesLambie-Nairn

A new study proves that strong branding is a determining factor for brand value growth and the highest-value growth is achieved when good advertising and strong branding are successfully combined, together with coherence across the brand universe.

There are two big questions that brand owners and marketers should be asking about their business: what is the value of my brand? And: how do I grow this value? The first question is answered every year by the global BrandZ ranking by Millward Brown. The second question has not always been easy to clarify – until...

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