Programmatic for brand creative
Ed HornbyVCCP
Programmatic is an enabler and a means to pinning down the elusive 'right time, right place, right person'. But it's not all about the tech; it's about creating meaningful moments, and to achieve this, agencies need integrated creative teams that work together across all disciplines.
Programmatic advertising
This article is part of a collection of articles on programmatic advertising. Read more.
There has been a growing chorus of media agencies, publishers and commentators calling for creative agencies to pick up the programmatic baton and take it to what seems to be...