What makes a winning Super Bowl ad?

Bill Alberti

This article examines the techniques and attributes of campaigns that 'win' at the Super Bowl, arguing that resonating with today's audience is a case of engaging and becoming truly customer-centric.

What makes a winning Super Bowl ad?

Bill AlbertiC Space

The Super Bowl represents a huge opportunity for brands to reach out to consumers, but to resonate with the audience, this engagement needs to be truly customer-centric, borne from customer-intuition, relevance, empathy, and authentic customer-brand relationships.

The most competitive day in the US advertising calendar happens on the first Sunday in February. Super Bowl ads have become as big as -if not bigger than – the game itself. In a 2015 survey, the NRF found that a quarter of Super Bowl viewers place more importance on commercials than touchdowns....

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