Measure share of experience: a new metric gives a fuller picture to marketers

This article explains the uses and benefits of new techniques for measuring share of brand experience (SOE) as a more accurate metric of customers' contact with brands.

Measure share of experience: a new metric gives a fuller picture to marketers

Fiona Blades and Ralph McDevittMESH

A new metric – share of experience – gives a fuller picture to marketers than share of voice alone. SOE has a stronger relationship with market share and is more human-centred, revealing positive brand experience, which can aid predictive power and provide a better model for brand growth, say Fiona Blades and Ralph McDevitt of MESH.

Share of voice (SOV) has always been an important metric for marketers to monitor. It helps us to understand how prominently we are promoting our...

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