Back to the future: Looking back at a time when some ad men weren't sad men

Malcolm White

This article opens up the theme of this new Back to the Future column, looking at how the past is relevant to today.

Back to the future: Looking back at a time when some ad men weren't sad men

Malcolm WhiteKrow Communications

Malcolm White looks back... to a time when some ad men weren't sad men.

While thinking about the past and how it is relevant to the present, which will be my regular theme, I naturally looked back over the three decades that I've worked in agencies, and I made a horrible discovery.

I realised that in the thousands of client meetings I've been in over the years, I had never heard the words: 'You're the expert.'

Before friends, family, peers...

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