Lowdown: OpenLoop
Karen Boswelladam&eveDDB
OpenLoop is a relatively new digital out-of-home (DOOH) campaign management tool that enables and facilitates real-time, dynamic and reactive campaigns across multiple formats and multiple locations. More interestingly, though, it pulls multiple live data feeds such as the weather, social, search, transport and so on, enabling a much more contextual ad serve.
The company behind the platform is GrandVisual, which has also built an intuitive dashboard that provides easy access to management and moderation before and during the campaign. The platform comes complete with simple compliance measures built into the engine to automate sending your...