go90: Verizon's mobile-first millennial play

This event report focuses on the launch of go90, a mobile-content app released by Verizon, and which is primarily targeted at millennials.

go90: Verizon's mobile-first millennial play

Stephen WhitesideWarc

Verizon's latest play to engage millennials very deliberately mixes three of their deepest passion points: smartphones, streaming video and social media.

In October 2015, the New York City-based organisation – which provides millions of Americans with land lines, pay-TV, digital telephony and internet services – unveiled go90, a free mobile app that is available to users of any cellular network, and which allows them to watch shows from leading broadcasters including Comedy Central, ESPN, Discovery and the Food Network.

Tastemade, AwesomenessTV, Defy Media and Machinima are among the various big-name content creators...

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