Advertising in India: The party has just begun

This article outlines the key megatrends in India that marketers should be aware of in 2016.

Advertising in India: The party has just begun

Kunal Sinha Asian Consumer Insight Institute

Asian advertising in 2016: how brands should respond to trends in emerging economies

This article is part of a series on Asian advertising in 2016. Read more.

Expressive, volatile, diverse India is always a conundrum to decipher. By the time you figure out what's afoot and how to take advantage of social, cultural and economic changes, the ground below your feet has already shifted.

With most investors betting on a GDP growth rate in India of between 7-8%, what are the key movements...

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