Advertising in the Philippines: Young, connected and willing to spend
Joan Mae Encarnacion Publicis Jimenez Basic
Asian advertising in 2016: how brands should respond to trends in emerging economies
This article is part of a series on Asian advertising in 2016. Read more.
The Philippines is a country characterized by distinct differences and groupings. An archipelago of 7,107 islands with three island groups, characterized by distinct regional identities. With a young, energetic population, the country – where English is the language of business – is one of the fastest growing social media markets in the world. Filipinos...