Peoplemeters: A standard measure of the European audience?

A thorough review of the current use of peoplemeters to measure TV audiences in Europe. Standardisation is the aim, but has not been fully achieved.

Peoplemeters: A standard measure of the European Audience.

Roger Gane

This authoritative review checks out all you need to know about TV audience measurement. Peoplemeters now measure audiences in most of Europe. But 'standardisation' invites questions about the meters themselves, about research and operating practice, and the nature of available information.

All meters aren't equal, registration of individuals varies, and there are differences in definition and operating practice. For instance, what is a viewer? Nations have their own data requirements, but peoplemeters are a sort of broad standard. Evolution towards something even better may slowly be in train....

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