How marketers are moving into the C-Suite

Diana Marszalek

This event report provides an insight into how marketers are increasingly becoming major players in the C-Suite.

How marketers are moving into the C-Suite

Diana Marszalek

As their role in the C-Suite continues to grow, senior marketers in many enterprises rapidly are becoming agents of innovation in business – and rallying top-level executives around these activities.

"It's being the advocate of change," Jacqueline Hernández, NBCUniversal's CMO/Hispanic Enterprises and Content, told the 2015 CMO Summit – an event convened by the CMO Council in Napa, California.

"Change is going to happen and change is the only constant," she reported. "It's being able to bring the change to your organization and have it be understood; how it will drive...

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