Right person, right context, right content: winning multi-screeners in South East Asia
Millward Brown
Millions of people in South East Asia are entering the middle class and driving these emerging markets' economies forward. This, at a time when technology has made media ubiquitous, is creating an unprecedented opportunity for marketers.
How do brands seize this opportunity and get noticed by South East Asia consumers in a multi-screen world? When's the best moment to share your brand message to drive the desired response? How can your video creative work best on the different screens consumers now use interchangeably?
Millward Brown's...