Progressive Insurance: Flo's Chop Shop

This case study describes how the motorcycle insurance company Progressive created pop-up salons and a health awareness organisation to reward loyal customers and engage the wider American public.

Progressive Insurance: Flo's Chop Shop

As the #1 motorcycle insurer, Progressive is passionate about riders and the motorcycle community. In 2015, we created Flo's Chop Shop pop-up salons and men's health awareness and charity component, Mos & Motos to thank these customers and encourage future ones. At Chop Shops, Progressive pampered bikers at rally stops across America and offered everything from free shaves, beard trims and boot shines to manicures, maps and sunscreen. In November, Progressive put its money where its mouth is, or just slightly above, when they became an official sponsor of the Movember Foundation. The non-profit encourages...

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