Lifebuoy: Anti-bacterial Red Packet

This case study describes how the anti-bacterial soap Lifebuoy used innovative packaging to put itself at the heart of the celebrations surrounding Chinese New Year.

Lifebuoy: Anti-bacterial Red Packet

Spread Cheer, Not Germs. This was what lifebuoy set out to accomplish this past Chinese New Year. As we know, Chinese New Year is the biggest annual celebration in China. It is a time of feasting, visiting relatives and friends. A time to reconnect and renew relationships. A time which nearly 3 billion passenger journeys is taking place within China. Chinese New Year also coincides with the flu season. Like the perfect storm waiting to happen, the risk of germs and virus transmitting across the nation in rapid speed is dramatically increased. As a leading antibacterial...

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