Alone: Sound Selective Billboard

This case study describes how the TV channel HISTORY created a soundboard to cut through the clutter of out-of-home advertising executions when advertising its new reality show ALONE.

Alone: Sound Selective Billboard

ALONE is an entirely self-documented competition show that follows eight outdoorsman as they attempt to live alone in the wild for as long as they can. There are no gimmicks or contrived situations - only skill and mental fortitude. The contestant that lasted in the woods the longest claimed a $500,000 cash prize. With this show, HISTORY aimed to put its own spin on the survivalist genre and create the biggest survival experiment ever attempted. The Alone selective soundboard was created to mimic the scope of the show -cutting through the clutter of OOH executions by...

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