The Glenlivet: Squadron 70
The Glenlivet brand fosters a loyal inner-circle of single malt enthusiasts known as The Glenlivet Guardians. We wanted to engage them, recognize their loyalty and grow the community so we set aside a special, single caskjust forthem. We reached out to our Guardians through highly personalized emails, which drove them to a personalized microsite. Those who ordered a bottle could track its journey and dig into rich content about its origins, including videos, tasting notes and more. While waiting for delivery of their bottles, each Guardian received a very special personalized video message, where they bore...