Visa Rental Bike

This case study describes how Visa engaged Chinese customers to use their cards abroad through a rental bike scheme that would allow them to explore cities off the beaten track.

Visa Rental Bike

Chinese Visa customers revert to Chinese payment method UnionPay abroad, not realizing Visa has wider coverage. We needed to make Visa noticed to increase overseas transactions. Visa targeted young affluent Chinese customers. They are independent and willing to explore when travelling, unlike traditional Chinese tourists who prefer group travel, visiting only famous attractions. We captured attention of young Chinese online and whilst travelling overseas. Our idea "Visa Rental Bike" equipped Chinese Visa customers with free bikes and mobile GPS-devices to explore foreign cities "off-the-beaten-track", extending to virtual online experiences that influenced more Visa customers back in China....

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