MasterCard: #OneMoreDay
The travel category was growing, but MasterCard's share of it was decreasing. The travel category represents a huge portion of MasterCard's revenue. We needed something bigger than travel. #OneMoreDay came from a big observation: that people are feeling immense pressure to work non-stop. We believe that experiences matter more than things, so we stood up to an obsessive work culture, encouraging people to take #OneMoreDay and make it priceless with MasterCard. Brand metrics surged, and travel-related MasterCard transactions exceeded category growth by 5.77%(1, 2). (1) Source: U.S. Travel Association's Travel Forecast Summary. Based on U.S. Travel Association's Travel...